The Most Enticing Benefit-Driven Headline You Can Write Goes Here

Learn to be able to achieve this incredible goal… even if you have this [major objection]!

This subheading should target a pain point that your online course can solve

The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.

Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!

Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?

After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.

If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.

If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.

And you are…

Here’s What You’ll Get When You Sign Up

This paragraph here is to explain how your online course works. Tell them what exactly will happen after they sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What result will they get at the end?

Huge Benefit 1

Insert some text here that summarises this specific benefit that they can get from joining your course

Huge Benefit 2

Insert some text here that summarises this specific benefit that they can get from joining your course

Huge Benefit 3

Insert some text here that summarises this specific benefit that they can get from joining your course

Huge Benefit 4

Insert some text here that summarises this specific benefit that they can get from joining your course

Here’s what people are saying about the course

This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your online course

Marie Fisher

Developer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Carl Numan

Hotel Manager

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Gary Howard

Photographer

Pull out a few key words for a testimonial title

Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.

Your personal note

This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this course is something you are proud of and that you hope to they’ll sign up so you can help them overcome their problems and get that amazing result!